Meet Googlebot, the Google Search Engine Spider. For the market-leading Google search engine which curently commands over 60% of the consumer search engine user base, SearchWrite prepares comprehensive Webpage templates based on the crawling criteria of the Google PageRank algorithm and other on-page and off-page factors that affect high ranking.

SearchWrite Master Templates reflect our keyword/keyphrase research and your desired positioning for the special content, subject areas or product/service attributes being promoted on the targeted landing page.

The following recipe outlines the basic blueprint of each SearchWrite Master Template showing where optimization will occur:

• META keywords. Underscoring the top 10 targeted keywords/phrases most closely associated with the page content.
  
  
• META description. As an alternate to the Open Directory Project (dmoz.org), the description tag also incorporates the targeted keyphrases in a declarative statement that is constructed as a call to action or high value marketing proposition.
  
  
• TITLE tag. A working headline using the targeted keyphrases in a prioritization scheme.
  
  
• INTRODUCTORY TEXT. "Taking it from the top," the lead-in portion of the page acknowledges the targeted keywords/phrases in the first full bodied paragraph.
  
  
• IN PAGE HEADINGS/SUBHEADINGS: In an H3 or larger heading (H1, H2) on the page
  
  
• IN CHARACTER and WORD FORMATTING: In bold ñ first or second paragraph if possible and anywhere but the first usage on page. In italics ó anywhere but the first usage. In subscript/superscript.
  
  
• URL: In the URL We will advise on canonical naming, directory naming, filename pathing, and alternate domain name strategies.
  
  
• IMAGE FILE: In an image filename used on the page.
  
  
• In the ALT TEXT tag of the image file(s)
  
  
• In all LINK ANCHOR text, both on-page, intra-site and outlinks.
  
  
• INTERNAL LINKS: In an internal linkís anchor text to another page within the site
  
  
• LINK TITLE ATTRIBUTE: In the title attribute of all links targeted in and out of page
  
  
• STYLESHEET/SCRIPT FILES. In the filename of your external CSS (Cascading Style Sheet) or Javascript file(s).
  
  
• CROSS-LINKS. In an inbound link on site
  
  
• INBOUND LINKS. In an inbound link from off site (if possible)
  
  
• OUTBOUND LINKS In a link to a site that has a PageRank of 5 or better (ideally).
  
  
• In SECONDARY NAVIGATION links
  
  
• In the PAGE FOOTER
  
  
• In the Web site's SITE MAP