What is organic SEO or organic Search Engine Optimization and how does it differ from other forms of search engine advertising and promotion?

Why does SearchWrite's approach represent a longer term return-on-investment in search engine results compared to PPC advertising?

Organic Search Engine Optimization (SEO) is also called Natural Search Marketing because it focuses on the primary, non-sponsored, or "free" search engine results. SEO is the practice of organizing and promoting the content published on your Web pages in a manner that increases visibility and findability on the Web's leading search engines. Proper SEO positions your content to match with both the most popular and select "long tail" search queries. Using approved "best practices" and White Hat SEO techniques generates a greater quality and quantity of search engine referrals to your Website.

Organic search engine optimization differs from PPC, Pay-per-Click or Sponsored Search Marketing in several ways. With organic search results, you do not pay a cost-per-click for referrals to your Web pages. Organic search results appear in the main section of "natural" search listings on the Search Engine Results Page (SERP), compared to PPC advertising whch is located at the top of the page or on the "right rail" and identified as Sponsored Search results.

More than 80% of all search engine traffic emanates from organic search results. Moreover, organic results return matches to specialized "long tail" search term queries, not simply to the most popular keyword searches. As a result, the process of organic search optimization allows you to "expose" more of your Web page content to a greater level of detail and stimulate discovery for your unique content within the search engine marketplace, capturing share of mind from your target audience.

By strageically optimizing your Web content, you are able to highlight key areas of specialization, allowing Web visitors who are researching the category of products or services you offer to gain deeper insight.

Furthermore, while pay-per-click keyword advertising will vary in position and performance depending on the strength of your PPC budget and the quality of your landing pages, organic search engine optimization engenders a more permanent transformation of your Website content. You establish a presence on the search engines for a wider range of targeted keyphrases or keywords whether or not you have bid for a particular keyword position.

A popular anology is that you can "rent" visibility and traffic on a temporary basis with a Pay-per-Click search engine advertising campaign as long as the budget remains funded. But you will own the traffic that a well-optimized Website will produce from organic SEO for as long as you publish that page.

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