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+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. The heart of the social media world is aflutter over Twitter, the microblogging "thought-bite" service that is growing in user population and passion at an astonishing rate, a staggering 1,382 percent year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. In January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month. Where you come down in Rohit Bhargava's "5 States of Twitter Acceptance" may depend on how much tweeting you've done to date. 1. Denial: "I think Twitter sounds stupid. Why would anyone care about what other people are doing right now?" 2. Presence: "Ok, I don't really get why people love it, but I guess I should at least create an account." 3. Dumping: "I'm on Twitter and use it for pasting links to my blog posts and point people to my press releases." 4. Conversing: "I don't always post useful stuff, but I do use Twitter to have authentic 1x1 conversations." 5. Microblogging: "I'm using Twitter to publish useful information that people read AND converse 1x1 authentically." So how can you put this 140-character message "Tweeter" to work in your marketing arsenal? Links in Twitter are "Nofollow" so don't look to Twitter for its link building potential. Your primary objective should be to use Twitter as a "conversation piece" or "bird feeder" for interacting with other birds of a feather and (affinity group) flocks, to introduce yourself and your company and to create dialogue. The unique message-caster can also be used as a Direct Message Bot like the e-mail auto-responders of yesteryear to dish out products news and tips on-demand. Twitter can also herald your blog posts, conduct polls, provide customer service by asking for comments or complaints, send out coupons and other special offers, and more. To find out how to feather your nest on Twitter use http://search.twitter.com to find and explore your area of interest OR try any of 20 alternative ways to search Twitter at the following link. <http://philbradley.typepad.com/phil_bradleys_weblog/2009/03/twitter-search-20-alternative-search-engines.html> To locate special interest "nests" on Twitter, use MicroPlaza to display the links shared by your friends or customers! <http://microplaza.com/>
Behavioral targeting is the new mantra at Google for Adsense ads. That means if you host Adsense advertising units on your Website, you are collecting information that can and will be used to target your site visitors with personalized advertising, Warning: Disclosure deadline approaching! You need to disclaim Google's use of visitor data for behavioral targeting in your Privacy and/or Terms of Use policy or face the music. April 8th is the deadline to make these Privacy Policy changes to your site reflecting new Adsense "Interest-based" ads & cookies since that's when the program will officially commence.
A new era of "smart digital assets" or digital files that know a little something about themselves, such as where they were created, their subject, size, copyright, and textual message is about to dawn. Suddenly Flash applications can be indexed, soundtracks can be made searchable through speech-to-text recognition, and image files can contain their vital statistics. Keeping this top of mind, Adobe Systems has launched a new Search Engine Optimization Technology Center for Flash SEO and other Rich Internet Applications (RIA)! Find information here on optimizing the most of your Adobe multimedia assets! <http://www.adobe.com/devnet/seo/>
The new Yahoo Search brand, under a new CEO, seems like a veritable idea factory. Now you can use the custom code scripting language, called GreaseMonkey, to dramatically enhance your Yahoo! search engine listings with embedded video, games and docs on the Search Engine Results Pages. Who would've imagined this level of customization would ever be offered to marketers? Then again, Yahoo is a now a maverick challenger brand. Take advantage of the unprecedented opportunity Yahoo! is offering you! <http://ysearchblog.com/2009/03/12/embed-videos-games-and-docs-with-searchmonkey-2/>
Google Chief Economist Hal Varian hosts this easy-to-absorb video that explains Google's Ad Auction in fundamental principles and in real terms. Learn how Max Bid, Quality Score, AdRank and Position effect your AdWords investment by viewing this "Introduction to the Ad Auction" by Google. Required viewing if you re not completely familiar with the formula Google uses to rank your Pay-per-Click advertising. <http://googleblog.blogspot.com/2009/03/introduction-to-ad-auction.html>
Newssift, a semantic business news search engine created by The Financial Times, has launched in beta. Currently indexing thousands of news sources worldwide, and with millions of articles in its database, Newssift aims to bring context and meaning that its creators say is missing from traditional keyword-based business news search engines. “We want to put an angel on the shoulders of the business person,” says Newssift CEO Robin Johnson. According to Search Engine Land's Matt McGree, the search engine does offer a compelling experience as a business research tool. And just in time to find out where all the money is hiding in this global economic crisis! Newssift <http://www.newssift.com/> ************************************************************************************ How to Use Social Media to Engage Bloggers, Journalists and Customers. Sherpa Store: http://bit.ly/kLWqQ SEO Tip: When NOT To Use Canonical URL Links. Not for duped WordPress params but for duplicate product pages. <http://bitly.com/HMWvR> ******************************************************************************* 1. Keyword research Tweeps (people on Twitter) are no different than searchers on Google. They use the language that they’re used to, both in their Twitter conversations and in search queries. Use tools like the Google Keyword Tool and Keyword Discovery to better understand the most common keywords and incorporate them into your own tweets and page copy. 2. Brand yourself and your Twitter profile Branding is extremely important, in SEO and in social media. If you’re using Twitter as a business tool to reach out to more potential customers and increase your traffic, then you absolutely need to have a strong brand presence. Rather than using the same Twitter account to target various audiences, set up multiple identities and use them to cater to specific audiences. For example, don’t use the same account to tweet about both SEO and gardening. Brand yourself and stand for something. Twitter search will eventually give more weight in the search results to Twitter users who talk mainly about the specific niche being searched for. 3. Build relationships and get more followers Google uses factors such as domain age and the quantity and quality of inbound links to determine the authority of a site. In the same way, Twitter will probably do something similar and give more trust to users who have been using the service longer and have more followers. Tweets of trusted users will likely receive a boost in the Twitter search results. Build relationships with other people in your industry and build your Twitter audience by collecting more followers. Make connections with other people, online and off, through whatever channels you have access to (e.g. other social media sites, blogs, conferences, etc). 4. Add to the conversation and be engaging Twitter is a giant online conversation where millions of users exchange ideas and information.Yes, you only get 140 characters of space but that doesn’t mean you can’t pack a punch and gain attention. Spark up debate and conversation in your niche, answer questions, and add relevant content and advice whenever possible. Be an expert and an authority and engage with anyone and everyone. 5. Start viral marketing campaigns Write interesting tweets and link to exceptional related articles to share with your audience. If necessary, use other social sites such as Digg and StumbleUpon to find good articles you can easily share. Build up your profile and get re-tweets to your content, especially when you’re linking to your own site. 6. Add links and multimedia where appropriate & use Twitter as a marketing channel A Twitter search returns tweets, so you may be asking what benefit you get from ranking highly with a 140 character message. The answer to that question is that by getting exposure in Twitter you add a big marketing channel to drive traffic back to your own site and increase conversions. You not only drive traffic to your site through links but you also establish your brand and develop relationships with potential customers - which means a big boost in your bottom line. TO GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. ***************************************** Catch past installments of SearchWrite SearchNews in the |
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