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+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. Last week’s explosive rumor that Google was in “late-stage” talks to acquire Twitter may have been premature, according to the WSJ's Kara Swisher. But many think Twitter’s real-time search of its 140-character “tweets” will become the next great battlefield in search. So once again we have a pitched battle brewing between Google and Microsoft for Yahoo---, no, wait, for Twitter's allegiance, or its intellectual assets. Word on the street from the Web 2.0 after-parties in SFO was that Twitter's management was atwitter with all of the overtures, but would not value the company at less than $1B. Rumors are that Google valued the company at less. Twitter management has indicated that they are much more interested in growth and distribution over a revenue focus.
Google CEO Eric Schmidt addressed newspaper publishers this week at the NAA Annual Convention in San Diego, giving a high-level, thought-provoking talk (without apparent notes) about the future of information and the role that newspapers, search and consumers will play in it. Newspapers’ lack of knowledge about their readers especially has to evolve, says Schmidt. “Why doesn’t the newspaper know what I read yesterday? It is easy to remember this kind of thing. The new model is knowing you have already read this … you can tell me what has changed.” User-generated content also plays a major role. “The vast majority of information is being produced user-to-user. So what is the business model, going forward? User engagement is the key. Ads with narrative and engagement. basic service and premium service (like TV). "People consume information in many, many ways. Now we have the opportunity” to get away from one size fits all. And “we need new formats for journalism that will work for all platforms.”
Digg may have 19 million unique visitors and nearly 85 million pageviews (Comscore worldwide, Feb ‘09), but one thing it has never had is a decent search engine. That is officially about to change. Digg's new search engine launched today. So what’s new? A lot! A faceted model for filtering results means you can cut your results by factors like Digg count, topic, time, etc. This gives you a lot more information about your query and enables you to drill down to your result much more effectively. Advanced shortcuts allow people who are looking for stories with specific promotion characteristics to filter effectively. Add +p to your query for only promoted stories, +u for upcoming stories, and +b for buried. Common search techniques – like putting your query in quotes for an exact match and adding a minus sign before the term (i.e., -term) to remove that term from your results – now work. A graph showing the relative number of search results by month for the past several years gives some visibility into the trend of a particular query term over time. Searching for stories from a particular domain is much more effective. Digg weights recent domain-related results higher when you type in the full domain. Also, if you want to filter any query by domain, type it into the domain filter in the left column. New RSS feeds are much more useful. You could create a feed that gives you stories with over 1000 Diggs about X and Y but never when keyword Z appears… handy! In other Diggnation news, the popular social news site haas also launched its long awaited DiggBar, a new toolbar that will appear on any page Digg links to. From within the toolbar, users can digg stories and share them with their friends on Twitter and Facebook. Digg will now also feature shortened URLs, and, maybe even more interestingly, Digg now also displays how many times a story has been clicked through from Digg. *************************************************** Yahoo has launched their own Twitter search too, an indicator of the importance that is being placed on Twitter as a platform for search. It is built using Adobe Air, which offers a cross platform way to deploy an application. Essentially, the search tool allows users to create and group custom queries by topics of interest, (or hashtags) as they are known in the twitter world. Sideline is an open source application released under the BSD license. The first beta release is out and the code is hosted on github. If you want to download it or take it for a spin, the main site for Sideline can be found at the URL below. Yahoo Sideline for Twitter <http://sideline.yahoo.com/>
Amazon has followed up its iPhone application with one for the BlackBerry, but only folks with trackball devices need to bother with the download. The BlackBerry Storm isn’t supported. The company said in a statement Thursday that an application designed for BlackBerry’s trackball will serve as an Amazon storefront. Like its iPhone app, Amazon is including its Amazon Remembers feature that keeps track of items in a consumer’s life and tries to match photos with goods at the e-tailer. Amazon emphasized in its release that its application was targeted for trackball BlackBerries. And it wasn’t kidding. News Release <http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1274892&highlight=>
Have you test-flighted Twitter for your personal or business networking? Here's a useful Ebook covering basic Twitter features, the importance of defining your Twitter business goal, best practices for setting up your Twitter account profile, strategies for defining your Twitter community, guidelines for crafting effective messages, procedures for using each message type. deciphering message components and their importance, planning weekly activities that build your Twitter success, and using Twitter on your mobile internet-enabled device. Twitter for Beginners <http://www.crowinfodesign.com/downloads/twitter_beginners.pdf>
History of PPC Search! Why did GoTo become Overture? How did Google come from behind to surpass Yahoo? http://bit.ly/kEmxc SEM Auto-motivated? Top two Car communities merge. Seattle-based CarDomain with L.A.'s Streetfire. <http://www.cardomain.com/> 75% of SEM's will bid more for clicks based on behavioral targeting reports SEMPO "State of Search" study. http://bit.ly/bhNA Some of the finest social media buttons around. I'm bookmarking this freebie twice! SEO Tips FYI! http://bit.ly/iTY8b Fun with 404's! Get creative while making up for missing links. SEO Tips FYI! http://bit.ly/1Yaa Corbis launches http://www.corbismotion.com w/ 300,000 clickless video previews incldng HD, PAL and NTSC footage and streams. If the Web were a Tokyo subway map, this is what it would look like: http://bit.ly/18YDdf or http://bit.ly/aIhX8 SEO Local Tips: Put biz address in Title tag if it is a well known location shared by others. Volume of searches for same address helps!
Interested in learning how to add or extract metadata from the images you create or produce with your digital camera? The best site on the Web about metadata for images - period - is <http://www.controlledvocabulary.com/> Speaking of images, Google has added a seemingly small but quite important option to its image search interface: color filter. It’s not yet enabled for everyone, but if it is, you’ll find it after you do an image search, right next to the “All Content” dropdown box. This new addition to Google Image Search is important because several visual search engines have built their products on precisely this functionality; retrievr is one similar service. Now that Google offers this option, users may not look elsewhere because of it. Retrievr: <http://labs.systemone.at/retrievr/>
TO GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. ***************************************** Catch past installments of SearchWrite SearchNews in the |
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