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+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. Concerned about the swine flu epidemic? Who wouldn't be! But watching 24-hour cable news can lead one to the edge of depression, or over the cliff into panic or pandemonium with the wall-to-wall coverage, Here’s a look at some of the more direct and objective sources of online information about swine, avian and pandemic flu. PandemicFlu.gov <http://www.pandemicflu.gov/index.html> is a comprehensive resource of U.S. government information being compiled about the outbreak. Here you can find news, FAQs, information on how to plan and prepare should things worsen, status reports from countries where the flu has been diagnosed and more. Google has added an Experimental Flu Trends for Mexico page <http://www.google.org/flutrends/intl/en_mx/index.html> that uses aggregated search data to track queries likely to be associated with influenza-like illness How about within the US? TechCrunch has done a nice look <http://www.techcrunch.com/2009/04/29/searching-for-the-swine-flu/> using Google Trends to spot where the most people are searching for swine flu information. Texas leads the list, followed by Vermont, Kansas, New Mexico and New York. TechCrunch also points at some maps based off of Facebook discussions. Perhaps the most comprehensive map <http://maps.google.com/maps/ms?ie=UTF8&hl=en&t=p&msa=0&msid=106484775090296685271.0004681a37b713f6b5950&ll=32.639375,-110.390625&spn=15.738151,25.488281&source=embed> has been created by virus expert Dr. Henry Niman, showing both confirmed and suspected cases of swine flu in individual humans, worldwide. The map uses markers to show confirmed or probable cases in specific locations; markers with no dots in them are confirmed fatalities. Another good map of the swine flu cases is offered by HealthMap <http://healthmap.org/swineflu>, which integrates outbreak data of varying reliability, ranging from news sources (such as Google News) to curated personal accounts (such as ProMED) to validated official alerts (such as World Health Organization). Live Search Maps has put together a 2009 Swine Flu H1N1 Outbreak and Migration Map <http://maps.live.com/?v=2&encType=1&cid=F4ACB81BC72A2139!112>. This shows both reported cases of the flu, and the paths that infected people took from one country to another, spreading the disease.
Last week, Google began showing Personal Profiles at the bottom of U.S. search results. Needless to say, this caused quite a stir in the search marketing industry. Is this the start of Google reputation management? What about doctors, dentists, photographers or lawyers (among a great many others) whose name is also their personal or business brand? Is Google trading search superiority for your mortal soul? A Google Personal Profile result not only sports a brief intro for the top four names displayed, but also contains links to view the full result set for your query. With links to searches on MySpace, Facebook, Classmates and LinkedIn. If you haven't created your Google Personal Profile yet, step on it! The first step is to simply search for "me" in Google and the first result will take you to the first step in setting up your profile. You can add quite a bit of information, here's a quick list of items you can fill out: * First and Last Name Do you have to fill out all the fields? Negatory. There are no hard-and-fast rules, especially since the system’s ranking criteria are likely to change over time. But for now, those who at least fill out the form with their first and last name (this is the basic requirement), along with a few links to content, will probably increase the odds of appearing. Google Profiles How-To <http://searchengineland.com/google-profile-results-launched-17865>
Microsoft has put up a clock on the Redmond campus with a 40-day countdown to the launch of its next generation search engine, code named Kumo. The countdown ends June 2nd, the same date the Search Marketing Expo Advanced conference gets underway at Seattle's Bell Harbor International Conference Center. Yours truly will be presenting at the symposium which is being keynoted by Dr. Qi Lu, Microsoft's President of Online Services. What will be new with Kumo? While little specificity is known, Microsoft plans to "make results human-readable," "reduce clickbacks," and focus on people's "key tasks" like travel or hyper-local results. As far as the much ballyhooed real time search feature that has the Twitter world agog, Kumo will not have it, at least for now.
After months of testing AdSense data in Google Analytics, Google has announced on both the AdSense Blog and the Analytics Blog that all AdSense publishers can now integrate their AdSense data directly into Google Analytics. To link up your AdSense account with Google Analytics: 1. Log in to AdSense Here's a video demo to walk you through it. Demo: Linking AdSense and Analytics
"With the right approach and resources, a downturn can actually provide real opportunities for a savvy marketer," says Google. To make their case, Google has compiled a list of recommended strategies and tools that can help you reveal search marketing opportunities and move closer to your marketing goals. What's more, many of these tools are free, so they can also help you do more with less. Find inspiration and links at Google's "Do more with Less" page:
TechCrunch has received multiple tips of a new phishing attack that has broken out on Facebook. If you get an email message that looks to be from Facebook with the subject, “Hello”, don't bother clicking on the link included. The message body will apparently read something like this (with YOURFRIEND being replaced by the name of a friend of yours): YOURFRIEND sent you a message. Subject: Hello “Visit http://www.facebook.com/l/4253f;http://fbaction.net/” Update: It looks like “fbaction.net” is now the #2 hot trending search topic for all of Google Trends. This thing is apparently spreading quick.
Bugged by Swine Flu media panic? Stay informed with news and advisories the Wiki way. http://flu.wikia.com/ Zillow's iPhone app may be reason enough to iPhoneize your SEO. Location-based product (homes) for sale! http://www.zillow.com/iphone/ Watch out Google and Wolfram! IBM's Watson will challenge human contestants at Jeopardy. http://bit.ly/B7zlE and http://bit.ly/erTII Microsoft adds a new brand to SMO, not Hive, or Kumo (not yet!), but Vine, a geo-centric dashboard widget in Seattle beta <www.vine.net> eBay for Twitter is called tweba <http://www.tweba.com/> but beware of straying off to malware sites unknown! Feedback: .1 % Positive Top Mobile Ad Networks. How to catch Web traffic on the fly! <http://bit.ly/nxPqX> SEM Tips FYI Reading: Google's '"Worst Case Study:" Pet Stick. Bidding on "pet," "stick," "pet stick." Need more! PPC Tips FYI! <http://bit.ly/DDszk> SEO Tips FYI: Google Keyword Tool now displays Local Search Volume alongside Global Monthly Search Volume <http://bit.ly/BH1ZD> The shortest URLs. Period! http://u.nu/ SEO Tips FYI: Test new features in Google Toolbar Labs, starting with location-based functionality. <http://bit.ly/HrYUL> How green is your PC? Microsoft offers a free tool to tell. <http://www.microsoft.com/environment/edison.aspx> Local SEO FYI: Don''t have images in your Google Local profile? Google may add them for you! http://bit.ly/EA9ZX Tweetie rockin' the Mac world! Double click on a tweet to view not only that tweet, but the entire conversation! http://bit.ly/11oLqY Image SEO Tips: Find similar images in new Google Labs search feature. <http://similar-images.googlelabs.com/> Are Google Verified People Profiles first step to correlating content with reputation? Authority/validity vs. privacy. <http://bit.ly/UPep4>
The Sitemap on your Website (not to be confused with the Sitemap.xml file you may have uploaded to Google Webmaser Central and other search engines) is a linkable Table of Contents to the key signpost pages on your domain. For that reason, Sitemaps can be valuable tools for pointing strong internal links at various pages of your site. This is important because internal linking is a key factor in ranking algorithms. And the double-duty sitemap is beneficial for both SEO and users, so giving your Sitemap page some attention can pay off with better crawling and more internal pages ranking for your long-tail terms. Here's how to optimize the on-site Sitemap: * Have the link to each page use the main keyword phrase you've placed on the page you're linking to. Better still, wrap a bit of descriptive text around that link. A page with links and text is more powerful than just a list of links, and the text can help the users determine the true content on a page that may be optimized for a general term. * Group "Themes" Together If you have a lot of links on your sitemap, group them together. If you just run a list of links together, can the user easily determine which pages are about your rooms, units, products, or contact info? * Don't Have to Call it a "Sitemap" You can call your Sitemap page an "Index" or "Table of Contents" or even "Directory Assistance" to help the user figure out the purpose of the page. * Use Follow and Nofollow Correctly Have a followed link to your sitemap only on the home page and nofollow it on the interior pages. You can call this "sculpting" if you like. What we find is that pushing power from your home page to your sitemap and out to the rest of your site using optimized text links helps improve crawling and ranking for those deep internal pages. * Keep it Under 100 Links Per Page There's no law that says you can only have one sitemap page, so build more than one if you need to. Google doesn't care to see more than 100 links per page. Breaking things down by theme or category into two or three sitemaps is a better idea, and have a followed link to each one on your home page. If you do use more than one sitemap, keep them user-friendly by naming each link after your theme. TO GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. ***************************************** Catch past installments of SearchWrite SearchNews in the |
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