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+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. Playing the challenger brand to Google's Goliath, Yahoo has embarked on a provocative, new initiative that is nothing less than a wholesale redefinition of Web search. The new crusade is to reinvent search as something more than the "10 Blue Links" that caricature the Google Search Engine Results Page. According to Yahoo, "We're moving from a web of pages to a web of objects!" The “web of objects” according to Yahoo is a better representation of the “real world” in search results. In other words: more closely aligning user intent with search results and mapping those to real-world tasks. The idea is that people are ultimately trying to actually do things in places and that there’s a larger context to user intent and search behavior. “We’re moving toward surfacing real-world objects rather than documents,” said the Head of Yahoo! Labs and Yahoo! Search Strategy, Prabhakar Raghavan. There’s something profound in Yahoo’s concept of “web objects” and the relationship between search and the real world. It’s about building more context into and around search. The challenge for Yahoo is taking this elegant idea or concept and actually making it real! Live Blogging from the Yahoo Search Event <http://www.techcrunch.com/2009/05/19/live-from-yahoos-end-of-the-10-blue-links-talk/>
What's a snippet? It's the description of the Web page that appears on the Google Search Engine Results page underneath the Title. Historically, a snippet was the text inside your Meta Description tag, particularly when you had a <NOODP> or <NOYDIR> tag that prohibited pulling descriptions from the Yahoo Directory or the Open Directory Project (dmoz.org). But most often, where Google is concerned, the Snippet is an excerpt of your Web page that Google has indexed that includes the keyword query being searched. Google has announced steps to enhance that random data with what they call "structured date" that enhances an understanding and appreciation of the content on your Web page. Called "Rich Snippets" the text may include supporting data about reviews and people. When searching for a product or service, users can see reviews and ratings, and when searching for a person, they'll get help distinguishing between people with the same name. To display Rich Snippets, Google looks for markup formats (microformats and RDFa) that you can be added to your own Web pages. In most cases, it's as quick as wrapping the existing data on your pages with some additional tags. What's RDFa? Read all about it here: <http://bit.ly/jJ9e3> Find more on structured data at Google: <http://www.google.com/support/webmasters/bin/answer.py?answer=99170> Introducing Rich Snippets: <http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html>
Facebook's Verified Apps initiative, long awaited by developers since the program was first announced last year, is finally ready for the masses. Developers are getting notified that their approved applications will soon be highlighted with green check marks next to their names starting this week. The purpose of the Verified Apps program is to help Facebook highlight the cream of the crop of Facebook Platform, which has previously had issues separating the good applications from the bad. Developers pay a $375 annual fee to participate, and in return they're given a badge meant to inspire user trust, as well as priority placement in the application directory. Now that the directory is live, it will be up to Facebook to convince users why these approved applications are better than others. That may not be as easy as it sounds (especially if some of their favorite apps aren't granted approval), so expect a heavy dose of "educational" advertising and promotion as Facebook brings everyone up to speed. Verified Apps will play a key role going forward for Facebook Platform, especially once Facebook's payment system goes live and users have to decide where they should be comfortable spending their money. Facebook's New App Directory <http://www.facebook.com/apps/directory.php>
It’s not long now. Microsoft’s new search engine has been widely expected to launch soon, and now it appears likely to happen within the next week or two. And might Bing be the new name? The latest report is that Microsoft will demonstrate its new “Kumo” service during next week’s D: All Things Digital conference. As Microsoft CEO Steve Ballmer is one of the speakers, it makes a lot of sense he’ll want to show Microsoft’s latest entry in the search struggle against Google. Exactly when Ballmer is speaking hasn’t been posted, so if the demo comes out, expect it between May 26 and May 28. Previously, there was a report that Kumo might debut at the SMX Advanced search marketing conference, happening in Seattle, June 2 & 3. Since the show happens in Microsoft’s backyard — and features a keynote conversation between me and Microsoft’s Dr. Qi Lu, president of the company’s online service division, it also makes a lot of sense that Microsoft would want to do something about its new search engine there. But how do you make a pop at two important conferences without repeating the same message? Danny Sullivan guesses that is the difference between “demo” and “debut.” Ballmer might show some of the features of the new Kumo service and potentially finally unveil Microsoft’s new brand. Then Lu might announce that the service is actually live for anyone to use, a week later. A formal launch like that also meshes with the report that there was an internal “countdown” clock for the launch at Microsoft that coincides with SMX Advanced.
Publish a Blog? Amazon Kindle, the new wireless, portable reading device with an impressive electronic-paper display, wants to invite your content to its platform and is willing to pay .60 cents per month for each and every subscriber you attract. Kindle Blogs are auto-delivered wirelessly to the Kindle and updated throughout the day. Unlike RSS readers which often only provide headlines, blogs on Kindle contain full text content and most images. A Kindle user can buy the various blogs he/she is interested in by visiting the Kindle Store. Sign up here: <http://bit.ly/xC9r2>
Getting back-to-basics, what are the 5 most common mistakes Website owners make with publishing their Web content in the hope of higher Search Engine visibility? 1. Under-using keywords Keywords are the cornerstone of SEO, so if you’re not maximizing their usage in your content, your optimization efforts may not yield the ranking you were hoping for. It is essential to use targeted, relevant keywords wherever they can be placed in your content, even bolding or highlighting them to attain the greatest results. Make sure to avoid simply repeating your keywords, and be sure and choose related keywords in your article to establish a copy theme. 2. Choosing the wrong keywords You may be writing a great article on “automotive trends,” but users could be looking for “car reviews” instead. Following keyword trends and their related corollaries are essential to achieving successful SEO results. Numerous tools are available for both research keyword trends and find related words often associated with said keywords. 3. Poorly organized site structure Site structure, the backbone of any Website, is the framework for indexing your content and relevance to a search. So, a site structure in disarray does not bode well for ranking. Having a well-organized site structure allows search engines to understand the purpose of your site, ranking you higher based on how much related content has been indexed. 4. Using images in place of text Search engines cannot read the text of an image in for example, a company logo or bulleted list of products and services. So, if your site relies on images to relay information to the consumer, your efforts are invisible to search engines. Instead, your site should include as much actual text as possible and only utilize images for ascetics. 5. Not including keywords in URLs This is a simple and often overlooked way to bolster your search engine visibility. By including the article’s focal keyword in the URL, you’ve enhanced the rankability of your site. For example, instead of using a default URL for a blog post, edit the URL to include your title (which of course will feature your keyword), separated with dashes (for example, www.yoursite.com/article-about-keyword).
Starting June 4, marketers in about 200 countries will be allowed to purchase rival trademarks as keywords to trigger display of “sponsored search” ads on Google. Honda, for instance, could bid to have one of its ads displayed when a consumer searches the term "Toyota." In recent years some companies have sued Google or the competing company, saying the practice is a form of trademark infringement. The decision to implement the strategy more widely suggests that Google is confident it is operating on sound legal footing. "Following a global legal review, we have made the changes in countries whose legal and business practices are consistent with making the change," Google spokesman Ben Novick explained. Notably excepted from the long list of countries are member of the European Union, though a forthcoming court ruling could change that. Efforts to force Google to curtail the practice have met with mixed results. In April a U.S. appeals court said a patent-infringement claim by computer repair company Rescuecom could go forward—though to win, Rescuecom will have to prove that consumers will be confused if rivals are drawn to rival Web sites. Europe's highest court, the European Court of Justice, has also been asked to rule on the issue after member country courts reached differing results. Google is appealing the loss of an infringement case in France to LVMH Moët Hennessy Louis Vuitton but has won similar cases in Germany. In the EU, "the legal and business practices there are not consistent with making the change," Novick wrote in the e-mail. Google's policy, implemented in the U.S. and Canada in 2004, bars advertisers from using others' trademarks in the text of the ad itself but does permit it in the unseen keywords used to display the ad in cases where the keyword is used in a search. After adopting the same policy in the United Kingdom and Ireland last year, Google has now decided to extend it virtually worldwide. Regions for which Google will no longer investigate the use of trademarks as keywords:
Yahoo's new Placemaker service is an API for passing and parsing location data to map with locales. Local SEO News from Where 2.0! Facebook's new App Directory now Live <http://www.facebook.com/apps/directory.php> Shows apps friends are using by category. Larry Page on Twitter: "I always thought we needed to index the Web every second to allow real time search!" <http://bit.ly/3Zsrpk> Does the high level look at Semantic Search in new Powerset Vidcasts foreshadow Kumo, next-gen MS Live Search? <http://bit.ly/13Cmwp> IAB Publishes Best Practices for Social Media. Free PDF Download. <http://bit.ly/18UOJG> SMO /SEO Tips FYI! Free Vocus Whitepaper: Analyzing the Impact of Social Media: From Twitter to Facebook. <http://bit.ly/EYxJd> SEM Link Bait: Create your own GeoDart trivia game for your community, city or territory with UMapper. <http://bit.ly/10MaqU> SEO Tips FYI! Hey Washington State: Make It A 40% Tax Break For Journalism, Not Just For Newspapers http://bit.ly/jCP6H SEO Tips FYI: 800-Prefix Beats out 888, 877 and 866 for Website Conversions. Study results by Engine Ready: http://bit.ly/2Je3N SEO Tips FYI: Microsoft QnA to close, Google Answers R.I.P.. Only Yahoo! Answers survives. Can still subscribe to your category via RSS! SEO Tips FYI: Google's new use of structured microforrmat data and RDFa herald The Semantic Web, giving new meaning and portability to data. Google Square Screenshots: http://twitpic.com/51vei http://twitpic.com/51vfx http://twitpic.com/51vh5 Google "Rich Snippets" to now also include RDFa and microformats. What's RDFa? Read all about it! <http://bit.ly/jJ9e3> SEO Tips FYI: "Rich snippets" aka enhanced listings , aka Yahoo’s Search Monkey efx, show more than title, descrip, and URL. Like reviews! SEO Tips FYI: If Title element malformed, Google will use H1, H2, H3, etc. for page title http://bit.ly/13BwuV NY Times ' "Data, Not Design, Is King in the Age of Google." Irony: Same data-based, DR testing has governed ads, catalogs & DM for eons. Just posted interview with CommonCraft's Lee LeFever about producing videos that explain it all "In Plain English!" <http://bit.ly/M3RbU> The Entreprerneur's Handbook. Very nifty resources, all in one place, for any growing business. <http://bit.ly/122u6N> SEO Tips FYI: Is WordStream the best way EVER to manage keywords for SEO? High praise so far! <http://www.wordstream.com/> 25 Unique uses of WordPress as CMS <http://bit.ly/1aAso3> SEO Tips FYI: The Blog Herald does "Sunday Morning SEO" each weekend. Just links, rankings, tea, jam and croissants. <http://bit.ly/uHGG8> *************************************************************** You may already know that rewriting a URL means that the URL displayed in the browser changes to be more SEO (and user) friendly. And you know that a 301 redirect is a permanent redirect. But how do they work together? URL Rewrite Process: Rewriting a URL means changing the way the URL is displayed in the browser. When a user lands on a page with a rewritten URL, the code behind that page doesn't change. In fact, the server still reads the original URL. 1. User lands on new SEO'd URL 301 Redirect Process: Once the URL is rewritten, you want to make sure that the old URL 301 redirects to the new. This tells the search engines that any link juice the old URL had should now be given to the new URL. It also makes for a good user experience, rather than showing a 404 error page. The server is told URL A should now be URL B. 1. User lands on original URL Using the rewrite and redirect together brings the solution full circle. For more detailed information on rewrites and redirects, check out the following sites: * Apache mod rewrite <http://httpd.apache.org/docs/1.3/misc/rewriteguide.html> TO GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. ***************************************** Catch past installments of SearchWrite SearchNews in the |
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