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+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** +++++++++++++++++++++++++++++++++++++++++++++ At Apple's Worldwide Developer Conference last week, the company unveiled the long-awaited, super-speedy 3G version of the iPhone to be released in stores on July 11th at the new price point of $199 (not $600) for the 8GB model and $299 for the 16GB edition. The iPhone 3G adds important features that were absent on the original iPhone. It now has support for AT&T's 3G networks, true GPS, and Microsoft Exchange server. The iPhone 3G also will support third-party applications available through the upcoming App Store. The iPhone has a GPS chip that lets it figure out your location. But unlike portable GPS units, the iPhone has no map data loaded on it, so it requires a constant data connection to provide Google Maps coverage. Also, there are no voice directions to help you get around, so you’ll need a co-pilot to read off the turns to figure out if you’re on the right route. But the even BIGGER news was the introduction of a grassroots platform from Apple known as SproutCore. SproutCore is a framework for building applications on the Web. With the ability to create full-fledged applications that run in your browser, the offering is an alternative to Microsoft Silverlight, Adobe Flash or AIR (Adobe Integrated Runtime). Like Google's initiatives, SproutCore uses open Web standards compared to having to install a plug-in or running in a proprietary environment. SproutCore was developed outside of Apple. Its first spin-off was a Web mail application now being used by, get this, both the Obama and McCain political campaigns. SproutCore explains why Apple has so been anxious to get Windows users to adopt Safari, and why Apple has said no to Flash on the iPhone. Apple does not want a closed world to dominate again. They'd like it to be wide open. SproutCore could be the answer. iPhone 3G <http://www.apple.com/iphone/> SproutCore <http://www.sproutcore.com/>
In a move that it hopes to soon live down, the Associated Press (AP) declared war on the Internet this week. Translation: The AP decided to adopt the aggressive policy of sending DMCA take-down notices to bloggers and social news aggregators before it found the better judgment to think twice about it. The fireworks began when the AP sent seven DMCA violation notices to The Drudge Retort, a site parodying The Drudge Report and serving as a social news aggregator. The 8,500 site users create blog entries with links to interesting news articles on the web thinking they were applying "fair use" principles to excerpt AP stories. Rogers Cadenhead, owner of the Drudge Retort, received a letter from the AP's attorneys claiming that the Drudge Retort was infringing on the AP's copyright by allowing its users to publish short (39 to 79 words) quotations from AP articles with links back to the original. Five of the six alleged infringements used different titles than the original AP article. The seventh claimed infringement was in a blog comment that used a short quote of an original AP article and linked back to it. This week's s anti-Internet campaign by he AP was not the first. The AP has also sued Moreover, All Headlines News, and Google for copyright-related claims. By news time, some of the dust had settled. The AP retreated from its staunch position and admitted that it was "heavy handed" in its treatment of bloggers. Instead, the cooperative news service has set up guidelines for using its articles in blogs. Still, many bloggers are now complaining that they will stop linking to AP stories at all. <http://www.nytimes.com/2008/06/16/business/media/16ap.html?_r=2&ref=business&oref=slogin&oref=slogin>
Defying a rumor was that the company was buying Spot Runner, which provides a range of targeting capabilities to cable TV advertising (as well as online), Microsoft has instead purchased Navic which enables more targeted and, in some cases, interactive advertising on cable TV. Navic also enables so-called "addressable advertising" on TV, which is the ability to direct TV ads to particular groups and areas at specific times. The example that's always used is a movie opening that may be of interest to a particular audience in particular markets. As AdWeek reports, the acquisition is part of a larger vision for adCenter that will help turn it into a "wide-ranging ad platform that would allow advertisers to place, target and track ads on the Web, mobile, in video games and now TV." Google has an identical vision and is somewhat farther along in executing across media. While Microsoft was saying "hello" to TV advertising it has decided to abandon its Live Search Books and Live Search Academic projects. While Live will include the current Books and Academics data in regular Web search results, the databases will not be updated as Microsoft is closing down its “digitization initiatives,” including the library scanning and their in-copyright book programs. Navic <http://www.navic.tv/>
In the aftermath of the failed shotgun marriage between Microsoft and Yahoo, the Yahooligans are in a bit of a retreat. Not only has the stock gone south but several long time Yahoo veterans have turned in their resignations and headed for greener pastures. First, Jeff Weiner, considered by many employees to be, after Jerry Yang, the spiritual leader of the company and the EVP of the Network Division decided to step down. Then Jeremy Zawodny, a longtime Yahoo spokesperson who launched the Yahoo! Search blog and started the Yahoo! Developer Network, announced he was taking leave. Finally, Flickr cofounders (and husband/wife team) Caterina Fake and Stewart Butterfield are also joining the mass exodus of executives from the company. Will the last one to leave please turn out the lava lamp? No, wait, that's Google. Okay, turn it back on at the new place!
A new Guide to Local Search Ranking Factors illustrates the importance of a variety of optimization techniques, including how experts weigh in on the importance of city/state in title tags, address/phone number in contact page, location keyword in website URL, participation in local Pay Per Click, and more. In the Survey, participants were asked to rate the importance of 47 criteria with respect to their influence on rankings in the Google and Yahoo Local “Universal” search algorithms (those that drive the 3-pack, 10-pack, and authoritative Onebox search results; NOT the standard organic algorithms) using a scale from -5 to +5: Significant Positive Factors 1. Local Business Listing (LBL) address in city being searched (4.13) Harmful Factors 1. Multiple LBL's with same address (-2.11) <http://www.davidmihm.com/local-search-ranking-factors.shtml>
Speaking of Local Search developments, the Google Lat Long Blog has just announced that they’ve introduced little snippets of a user review with each business listing for which they have reviews data. This is a top level review snippet at the initial Map level. Of course, one can click through and view multiple reviews, so why would someone only want to see one sample — is there something being done to try to select the most-typical review for the business, or are they only selecting random ones? In other Local news, Whitepages.com announced they will acquire Snapvine, a service that allows people to associate audio files with various resources like social networks, photos, text, and blogs. Snapvine facilitates voice blogs, similar to podcasting, but perhaps with a little greater ease. WhitePages states on their blog that they’ll use Snapvine’s technology to provide their users with free, private voicemail boxes. In addition, WhitePages will roll out other features such as email and SMS services. <http://google-latlong.blogspot.com/2008/06/bringing-richer-data-to-local-search.html>
Google has gone on record that if your robots.txt is unreachable, your site might not make it into the Google index. By unreachable, Google means that if your server simply times out and does not return any server response when Googlebot attempts to access your robots.txt file, then it might not include any of your pages in their index. Googler, John Mueller explained that Google tends to lean on the "safe" side when this situation pops up. When I showed this to Danny, he felt it was ironic that if Google can't read what you want to block, it might block everything. But if you think about it, with all the legal woos Google has to deal with about indexing content, should they risk indexing a site that might have a nofollow directive in their robots.txt file?
1. AideRSS gives you a quick overview of how a blog’s posts have performed. How often were they commented, linked, how often dugg, bookmarked on del.icio.us and tweeted? It’s superb to find out what’s successful on social media. 2. Social Scan gives you a quick overview on how often a URL has been saved or submitted to some major social media. It works very well for Digg as once you click the number you see all your posts which were submitted to Digg based on a search query to Digg’s own internal search. For del.icio.us and StumbleUpon you only see the homepage results though. 3. Feed Compare allows you not only to view your Feedburner stats over time but also to compare it to other bloggers. This will quickly give you an overview on how a blog develops and whether it’s better or worse than your favorite bloggers. While the only way is up for SEO 2.0 I was really outpaced dramatically by some of my blogging colleagues that started almost at the same time as me.
Tech savvy UK teens are using Google Earth’s aerial shots to create the latest summertime craze – pool crashing. The Register Hardware site confirmed several pool trespassing cases with local UK police. Google Earth is used to locate suitable pools and then Facebook is used to organize the pool crash parties. Teens begin by surfing Google Earth’s satellite images to find houses with swimming pools. Once a target has been identified, teens then use Facebook to arrange an organized, but uninvited, pool-crash. A spokesman for Devon and Cornwall Police has already told the Daily Mail that owners of swimming pools should be on their guard. The spokesman reminded any readers planning to google for swimming pools on Google Earth that “using someone else’s pool is trespassing and therefore illegal”.
Community marketing is the key to successful link building, traffic building and relationship building. And yes, Virginia, there is literally a Social Network for everyone. CNET has decided to showcase what it headlines are the 50 Most Odd Social Networks revealing communities for nearly every niche possible, from medical, sports, babies, and even the deceased. There are riches in niches. Get social and see! <http://crave.cnet.co.uk/software/0,39029471,49296847,00.htm> ***************************************** Catch past installments of SearchWrite SearchNews in the |
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