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SearchWrite SearchNews
Caching Better Results in Search Marketing
Vol I, Issue 022 06.23.05
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CACHING THE LATEST RESULTS IN SEARCH MARKETING....

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Next from Google:  Google Listings and the Google Wallet
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In an interview with the Associated Press, Google CEO Eric Schmidt said "We do not intend to offer a person-to-person, stored-value payments system" but did enlighten on the wallet system Google is rumored to be working on. "The payment services we are working on are a natural evolution of Google's existing online products and advertising programs which today connect millions of consumers and advertisers," said Schmidt.

Forrester's Charlene Li thinks the Google Wallet will; be strictly used for micropayments while MarketWatch's Bambi Francisco thinks she's found the real sting in the tail, Google Listings. "A Google classifieds business poses a greater imminent threat to eBay than a payment business, says Francisco. "A listings business is easier to implement; it's more in line with Google's core business, and helps fill up Google's local service listings. Listings on a local level have a tailwind to boot. Google already has an automated system that lets users post their advertisements on Google's network. 

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Yahoo Subscription Search Scans Paid Access Sites
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http://search.yahoo.com/subscriptions

Yahoo has rolled out a new service that it is touting as the first from a major search engine to let people sift through Internet subscription sites from a single query box.

The beta Yahoo Search Subscription service searches for stories across multiple paid-access sites -- therefore freeing users from having to visit each of those sites individually to hunt for material on a particular topic. Initially, seven premium sites have been indexed, including the Wall Street Journal Online, ConsumerReports.org, the Financial Times, and TheStreet.com.

However, since searchers must have a paid subscription to any of those sites to read whatever articles a query locates, it's hard to imagine just how useful the search will become. Yahoo said it will soon add more content providers, including the large libraries of LexisNexis, Factiva and Thomson Gale. People will be able to purchase access to individual articles through the Lexis-Nexis Ala Carte service, which might make the service helpful to folks who don't subscribe to any of the included sites.

Showing results from subscription-only Web sites alongside those from free Web sites is something Microsoft executives have long talked about adding to their MSN Web service. But MSN has yet to offer that feature. Google doesn't have any equivalent to Yahoo's new feature, either.

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Grokker Gets Visual with Search
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http://www.grokker.com/

The Web-search game consists of many more players than Google and Yahoo, of course. Just ask Groxis, developer of an unusual visual search engine, Grokker, that generates visual maps of search results.
Groxis groups the related Web sites it finds into colorful circles representing related topics and categories. Users not only can browse the search result maps, clicking through to related Web sites, but also can edit, alter and save them, and e-mail them to others.

The San Francisco firm originally packaged this in a downloadable program it sold for $49. Last month, however, it began emphasizing a more conventional, browser-based version of this search tool, requiring no special download and no charge. This relies on a partnership with Yahoo, which provides the search data plotted out in Grokker's circular graphics and sells ads on Groxis's site.

This week, Groxis announced yet another venture, saying it would provide its search tool to Sun Microsystems. Sun's employees will be able to use Grokker searches to query and browse the company's own documents as well as various outside resources to which it subscribes.


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MSN for Sports Instant Answers
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The new MSN Search has just released instant answers for professional baseball!  The SE  has teamed up with FOX Sports and STATS, Inc. to deliver four different kinds of answers for the majors:
 League – query for "baseball" to get the latest real-time scores and schedules
 League date – type in baseball [date] during the season to get a summary of all games for that day
 Team – punch in your favorite team for some general stats and game info
 Player – look up any major league player for up to date statistics


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Typepad Integrates Kanoodle Text Ads for Blogs
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The popular blog host Typepad has announced that "pro" level bloggers can now ad "typepad text ads" to their blogs. The service is offered thru a partnership with Kanoodle.  Tracking is done through a new Typepad ad tracking control panel with flash-based bar chart. Payments will be applied to Typepad subscriber fees, with any excess dispensed through PayPal.


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SEO Tip of the Week:  Find the Hub
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http://www.linkhounds.com/hub-finder/

Hub Finder is an open source link analysis tool which looks for co occurring backlinks.  Simply enter in the full address of various competing websites. Where there backlinks overlap it will show in Hub Finder's results. Pages which link to similar resources may be authorities on that topic. That means that some of these pages may be more inclined to be receptive to link requests and their links may have a greater implied value.

You have been reading "SearchWrite SearchNews," a weekly compilation of the best in Internet Search Tips, Techniques & Technology published at http://www.searchwrite.com.  To subscribe, send e-mail to searchnews @ searchwrite.com with the word "subscribe" in the SUBJECT: line: The request must be sent from the account location you wish to add to the list.  To unsubscribe, send e-mail to searchnews @ searchwrite.com with the word "unsubscribe" (no quotes) in the SUBJECT: line.  Address questions, comments, requests, submissions, etc. to larry @ searchwrite.com

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