 ............................................................................................................................ |
 |
 |
|
|
|
+++++++++++++++++++++++++++++++++++++ Google plans to extend the product search capabilities on its main Google.com search engine in the fourth quarter, just in time for the holiday shopping season. When holiday searchers enter queries for products on Google.com, the system will present them with another search box so that they can further refine their query. The second Search Engine Results Page (SERP) is populated with product results, not from Google, but from the Google Base listings service. In this process, Google is downplaying Froogle and giving more play to Google Base which is now the path to submitting products to GoogleBase. Ranking will be determined by the attributes that the sellers listed for the product as well as by relevancy, according to analysts at the Professional eBay Sellers Alliance (PESA) Summit in San Francisco this week (where the news broke). Google has no plans to monetize this product-search capability with display ads or listing fees - but that could change.
The Seattle podcast directory service named Pluggd has introduced a revolutionary Podcast search feature called ’ÄúHear Here’Äù that makes it possible to locate content inside of podcasts by concept, rather than keyword. Search for ’Äúgolf,’Äù and the sections of the podcast related to the subject will be detected through a combination of speech recognition and semantic analysis. The results are highlghted in a progress bar with a heat map overlay so you can locate the most relevant sections and listen in just the right place. For the official unveiling of the featue at this week’Äôs DEMO trade show, there is only one podcast, aptly dubbed demo, that is so configured. Many more heat-synched podcasts are promised in the pipeline as are transcripts. For the time being, Podzinger and Podscope are the leading choices for transcripts but the accuracy is less than impressive.
Products with a past. That’Äôs one way to describe the gigantic aftermarket for used goods that is created after consumers locate their best deals on PriceGrabber and Shopzilla for shiny new merchandise. But where do you turn to find the best bargains if you are looking for previously owned versions of the hottest products on eBay, Overstock.com, Yahoo! or Craigslist? ’ÄúThere are tons of search engines focused on new (products), but no one is really focused on the used space,’Äù said Matt Hulett, the former Expedia executive who was appointed chief executive of Mpire in June. Backed with $5.5 million in venture funding from Ignition Partners, Mpire more than just a search engine or an aggregator of online classifieds. The engine also presents graphics and other product information designed to help shoppers decide whether to make a purchase. An Mpire search for mountain bikes, for example, will return bikes for sale on eBay, Craigslist and other online marketplaces. Want to compare preicing trends? Mpire displays the average price of the product over the past 30 days. Yougain a frame of reference into what you should be paying on average. Shoppers can also sign up to receive an e-mail if the price of a certain bike model drops below a set level or becomes available in a specific city. <http://www.mpire.com/buyer/search.page>
The newest version of AOL Search, currently available for beta testing, is geared for broadband use and features a new format that goes beyond text links and organizes relevant results on one page including video, audio, images and more. <http://preview.search.aol.com>
America's Direct Marketing Association has decided to assume an integral role in the search marketing industry by sanctioning a Search Engine Marketing Certification Program. Launching at next month's DMA/06 trade show in San Francisco, the new DMA Certification Program in Search Engine Marketing is designed for novices and more experienced marketers alike. DMA06 attendees will have the chance to experience Level 1 first-hand. Anyone attending the Pre-Conference Intensive in Search Engine Marketing will experience four of the ten modules included in the Level 1 program. Upon conclusion of the two days, participants will be eligible to apply for admission into the Certification Program. There is no additional cost to the DMA06 Conference & Exhibition fees. <http://www.the-dma.org/conferences/dma06/certificationsearchmarketing.shtml>
Forget MySpace, Friendster and Facebook (which just announced it will open its doors to all who wish to enter, not just high school and college students). Put them out of your mind at least for a moment. Microsoft has just unleashed its online community contender with Wallop, a social networking site that went into private beta this week at the DEMOfall 2006 conference in San Diego. In development for four years as part of Microsoft Research Labs, SFO-based Wallop has created an ’Äúinvitation-only social experience’Äù where people can only sign up for the service if an existing member invites them. Wallop is taking its cue from virtual worlds communities like Second Life and Weblo, or massive multiplayer online games (MMOG) World of Warcraft or Knight Online. Tthe company plans to sell graphics and other features created by Web developers people can use to decorate their personal profile pages. Wallop is also based on Flash so the pages and interface look great. Developers who can code in Flash or ActionScript can create widgets, or ’ÄúMods,’Äù and sell them to other users in the site to spruce up the social network pages. The sellers, or Modders, get 70 percent of the revenue, the remaining goes to Wallop. A different twist on the economics of folksonomy.
Non-English speakers are faced with a problem when it comes to words with accents. Is it Mexico or Mˆ©xico? And what happens if you search for one or the other? Well, the short answer is that Google will include web pages containing both variations in the search engine results, regardless of which variant you put in the search form. You may force Google to sort out one spelling only by putting a + sign in front of the word, like this: +Mˆ©xico. Google may still include a few pages with Mexico (caused by the fact that the anchor text of inbound links may be using the Mˆ©xico alternative), but most of the pages will include Mˆ©xico only).
Nearly all search engines publish their own guidelines regarding the submission of sites, the type of sites they will accept and recommendations for optimized content. Google recently updated their Webmaster Guidelines which cover the most common forms of deceptive or manipulative search engine behavior that they consider to be ’Äúspam’Äù. You’Äôll find these all-important guidelines at the following search engine sites: * MSN Search webmaster guidelines * AltaVista terms of use (AltaVista is a Yahoo-owned company) * Yahoo terms of service * Yahoo guidelines on search engine spam (covering AltaVista and AllTheWeb as well) * Yahoo definitions of search engine spam (covering AltaVista and AllTheWeb as well) * Yahoo content guidelines * AskJeeves / Teoma terms of service and spam policy * AskJeeves / Teoma editorial guidelines ********************** |
||
 |
|
Search Services | SEO News | SearchFolio | Search Tools | Contact Us |
Seattle24x7 | Site Map | | Glossary |
|||||
|
SearchWrite 2 0 6. 8 4 2. 5 4 2 0
Content Copyright 2006 SearchWrite All Rights Reserved |
|||||