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********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm **********************
comScore has released new figures looking at the most popular search engines worldwide. Google tops the list, with nearly five times as many searches as nearest competitor Yahoo. But the worldwide list also focuses attention on some non-US based search players like Baidu and NHN, which owns Korea's Naver. On a global basis, Asia-Pacific shines as the region with the most searchers and search activity. Here's the list, with figures rounded, showing the number of searches that occurred in August 2007 on each search network: 1. Google Sites: 37.1 billion (5 billion at YouTube) Why is eBay included? It makes the list as being one of 50 worldwide properties where "search activity" is observed. Of Google's 37.1 billion searches, 5 billion came from eBay. Also interesting is that Microsoft is playing catch-up not just against Google but also Yahoo and Chinese search powerhouse Baidu. Worldwide, 61 billion searches occurred in the month. Here's the breakdown by region: Region....Unique Searchers.....Searches......Searches Per Searcher Asia-Pacific 258 million 20.3 billion 78.7
MySpace is gearing up to launch MySpace Platform, according to a number of third party developers who’Äôve been contacted for input on the product. While this has been rumored since June, this is the first indication that the service is preparing to actually launch. The moment of truth will be next week at the Web 2.0 Conference in San Francisco. The new developer platform, like Facebook Platform which was announced in May, will essentially be a set of APIs and a new markup language that will allow third party developers to create applications that run within MySpace. Developers will be able to include Flash applets, iFrame elements and Javascript snippets in their applications, and access most of the core MySpace resources (profile information, friend list, activity history, etc.). Applications will need to be hosted on MySpace servers.
Yes, it’Äôs been another banner week for Google. Not only did their stock break the $600 a share barrier, they announced the acquisition of Jaiku. Jaiku is the Finnish version of Twitter, the stream of consciousness, "here's-what-I'm-doing-now" micro-blog. It’Äôs a ’Äúlife streaming’Äù application that boasts unique features like threaded conversations, easy group formation and a strong mobile platform. A lot of people are asking why Google didn’Äôt buy Twitter. Jaiku appears to be the smarter buy. The user interface is better, the features are more sophisticated and Jaiku is doing a better job integrating mobile. Everything Google wants to improve on.
Suffering from analytics paralytics? "The Web analytics space is not an easy one to navigate as there are numerous companies and product types which will fit your needs differently," explains ConversionRater. In order to help sort through it all, ConversionRater.com maps out the options as they currently stand, from "The Freebies" and Analog to WebTrends. <http://www.conversionrater.com/index.php/2006/02/15/a-complete-guide-to-web-analytics-solutions/>
The Voltier, Inc. Link Lab was designed to help you find the most important and authoritative sites within your niche. By exploring the data in the link lab, you'll be able to find places that you might want to get links from. Additionally, the data given by the link lab may help you to realize the level
Wish you could create a handy window into what is going on with your Website analytics-wise, without having to go out of your way to log in to Google Analytics? Your wish has been granted. A new analytics widget provides a snapshot of your key performance indicators using the red and green signals you are used to from Google Analytics. Most important of all, this is done in a secure way. You don't have to share your login and password with anyone. View the Google Analytics Google gadget tour at the link below. <http://www.analyticsindex.com/index.php?option=com_content&task=blogcategory&id=7&Itemid=26>
Local search and classifieds site LiveDeal will integrate video content in its listings. Individual sellers and businesses can now upload videos to enhance their classifieds or directory listings. The move follows closely behind many local search and internet yellow pages sites that have blended local search and video over the past year, such as Yellowpages.com, Superpages, and Citysearch. Every major U.S. IYP now has video capability in some form, as there is a clear trend towards video integration in local search. Meanwhile, Google's video addition to AdSense expands its own video efforts by scaling the distribution of YouTube videos to the expansive AdSense publisher network. This has strong local implications as well, with the speculation that Google could integrate video into the AdWords platform by letting users and businesses upload video that is then placed with contextual and geographic targeting throughout AdSense and local search results (i.e. Google Maps).
Yahoo Search Marketing is readying free Webinars for advertisers from mid-October through November. Sign up at the link(s) below and learn how to master the Yahoo Search system. <http://help.yahoo.com/l/us/yahoo/ysm/sps/training/webinar_schedule.html>
OrganicSEO.org was started on March 20, 2005 by Anthony Ettinger in an effort to create a well documented WIKI detailing Search Engine Optimization (SEO) strategies. Anyone is welcome to edit the content as they see fit, but due to excessive spamming you must request an account first.
Reggie Davis, the man in charge of click quality at Yahoo, posts an update, including the news that advertisers will be able to block unwanted domains from Yahoo's partner network. This mirrors a feature Google currently has in place. "“Blocked Domains,” allows you to specify certain sites in our partner distribution network on which you do not want your ads to appear. As an aside, it's worth noting that Yahoo is now offering more proactive refunds based on poor quality partner traffic. Some of my clients saw some solid ones for August, bringing ROI into line where it should have been. Yahoo is clearly coming around to the view that if you get ahead of these issues, you make more money and create less hassle in the long run. It's all about accountability breeding confidence in the channel. <http://www.ysmblog.com/blog/2007/10/01/driving-traffic-quality/>
Web Office suite vendor Zoho has one-upped the software industry's biggest players with the launch of an online database and reports app called Zoho DB. Neither Google, Microsoft Office Live, or ThinkFree offer a comparable online database product. Indeed, the closest competitor to Zoho DB is the startup DabbleDB, which is an impressive "part spreadsheet, part database, part collaboration app" that launched in June of 2006. Zoho DB can: * Convert spreadsheets into online databases (with CSV and TSV imports)
We use 'em, we love 'em, we want to share 'em! Just please hang them back up on the workbench when you're done or put them back in the proper tool chest compartment, and don't forget the safety glasses. <http://www.webuildpages.com/tools/>
As a SearchWrite SearchNews reader, you're getting to know SEO strategy like the back of your hand. How about mastering it from the bottom of your foot? The foot of your Web page that is. This tip reclaims some valuable typographic real estate that most site owners either completely take for granted or relegate to boilerplate disclaimer copy and copyright info. Here's how to reclaim the textual content at the bottom of your Web page and inject every drop of SEO fuel into your Copyright line. Previous footer: © 2007 PrecisionCraft New SEO Friendly Footer: © Copyright 1990-2007 PrecisionCraft Log Homes and Timber Homes . Offices in Boise and Coeur d'Alene Idaho. The keyword-rich text describing PrecisionCraft is now included and reinforces who they are and where they are located at the bottom of every page where the copyright appears. ******************************************
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