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SearchWrite SearchNews
Caching Better Results in Search Marketing
Vol IV, Issue 036 10.13.05
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CACHING THE LATEST RESULTS IN SEARCH MARKETING....

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Want More Interactive Browsing?  Join the Flock!
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Upstart browser Flock.com is pitching its forthcoming "social" Web browser to a new generation of Internet surfers who expect their online experience to be even more interactive and customized. Tightly integrating existing Web services, Flock will allow users to store bookmarks online and easily share them with others. The browser will also include an integrated search engine, a blog editor and an RSS reader compatible with existing Web log and news feed services. Users will be able to drag and drop content from the Web, including article text and photo, directly into the blog editor. 

The company initially started as Round Two, developing extensions for the Firefox browser. Ideas started popping and investors came along, and walla, Flock was born.

Keep your eye on http://www.flock.com/home/

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Upward and Outward Search Mobility
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Have mobile handset, will travel.  Well, why not search at the same time?

Here are a few mobile search and information retrieval gems that will also work in your regular browser.

* Rovenet Flight Checker 
http://www.rovenet.com/master/Flight/beginflight.htm
Unlike other mobile web flight checkers, this service gives all sorts of data like altitude, air speed, direction etc. Just like what you would find from many web-based services. Data direct from FAA computers

* Skweezer.net  http://www.skweezer.net/
Compresses and reformats web content for a better looking result (most of the time).

* National Weather Service for Wireless Browsers http://mobile.srh.noaa.gov/

* ConvertIt.com  http://convertit.com/Go/ConvertIt/
Time, distance, calculators, etc.

* Wireless TV Guide 
http://wireless.tvguide.com/(qewqkd450hyo1km3bf5eguah)/index.aspx

* FAA Wireless for Airport Delays http://www.faa.gov/wireless/

* Speaking of travelling, the mobile version of SeatGuru.com
http://mobile.seatguru.com/

* Basic Business Info via Mobile Version of Hoover's
http://mobile.hoovers.com/

* Wireless TVGuide
http://wireless.tvguide.com/(334gdm45tuflyv55ecofeyyr)/index.aspx

* Mobile Searchable Interface to PubMed*
http://pubmedhh.nlm.nih.gov/nlm/

* The National Library of Medicine makes a number of mobile info tools available.
http://www.nlm.nih.gov/mobile/


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PodSpider Casts Widest Net for Podcasts
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PodSpider, a podcast search engine, was launched this week by RapidSolution Software in Germany. PodSpider, the podcast search engine, says that its service “leaps beyond the Apple iTunes directory” by providing access to over 20,000 podcasts and “the largest directory of podcasts available in the English language.” The PodSpider portal also offers a service to sync up your MP3 Player with the PodSpider database.

http://www.podspider.com/

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Chris Pirillo Launches Gada.be
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Seattle upstart Chris Pirillo has launched Gada.be,  a kind of meta search engine using RSS.

Instead of plugging in a URL for a search engine, then visiting each page in search results, visitors can merely type in their search term as a subdomain with "gada.be" at the end.

What results is a savable, transportable URL whose results are constantly refreshed, as the search results are returned in RSS feeds.

Moreover, results are dynamically output in OPML (Outline Processor Markup Language), an XML-based format that allows exchange of outline-structured information between applications running on different operating systems and environments.

http://gada.be/

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Yahoo Brings Blog Search to News
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Yahoo! has launched a new version of its News search service that includes blogs, photos from Flickr and My Web results in addition to mainstream news stories.  The move to augment professional news coverage with grassroots journalism signals Yahoo!’s commitment to fusing journalist and wire service content with consumer generated media to give readers a more complete search experience. 

A search on Yahoo! News will return mainstream news stories along with blogs. Click on “all blog results” and receive Flickr photo thumbnails and My Web links all at your finger clicks.


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SEO Tip of the Week:  Program a "Crawler-Friendly"Site
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Search engines can't fill out forms, can't search your site, can't read JavaScript links and menus, and can't interpret graphics and Flash. This doesn't mean that you can't use these elements on your site; you can! However, you need to provide alternate means of navigating your site as necessary.  

If you have only a drop-down sequence of menus to choose a category or a brand of something, the search engine crawlers will never find those resulting pages.  You'll need to make sure that you always have an alternate form of HTML links in the main navigation on every page which link to the top-level pages of your site.  

From those pages, you'll need to have further HTML links to the individual product/service pages. (Please note that HTML links do NOT have to be text-only links.  There's nothing wrong with graphical image navigation that is wrapped in standard <a href> tags, as the search engines can follow image links just fine.)

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