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++++++++++++++++++++++ The next generation of the Yahoo! Sponsored Search PPC marketing platform has gone live although the service will not be made available to all Yahoo! marketers in wide release until the first quarter of 2007. Sporting a completely revamped architecture and interface, the new Yahoo! dashboard features new controls at practically every level. Campaign level controls include daily spend limit, monthly budget, scheduling, optimization settings and guidelines, default tactic settings, geo-targeting, and a watch list flag. Ad Group level settings encompass tactic settings, optimization guidelines, and creative optimization settings. Keyword level settings host the gauges for editorial status, marketplace bids, custom landing URL, alternate text, and more. Ad level settings display descriptions, landing URL, display URL and editorial status. Yahoo! is touting Improved budget and traffic forecasting services which they claim will reduce transaction costs by allowing you to more effectively allocate your marketing resources, weigh opportunity costs and set campaign expectations. New geotargeting options are also available by market, by region and by city and surrounding areas. Google users will recognize the new terminology. "Categories" become "campaigns." Terms with common creative templates become "ad groups." Since the new system is hosting a whole new data set, Yahoo! suggests current YSM! users download their historical reports before migrating to the new platform. Historical reports will be available on the old system until April. To request early inclusion in the upgrade process, follow this link:
Multi-variable testing for landing pages is something that has become more popular over the last couple of years, as advertisers look to tweak different aspects of their campaigns - looking for a competitive edge. According to Google... The beta launch of Website Optimizer is a limited release that is offered to AdWords advertisers on a sign-up and acceptance basis. Website Optimizer is fully integrated with Google AdWords and is free to AdWords advertisers...It is a self-service tool that enables non-technical users to set-up and run multivariate landing page experiments. Website Optimizer uses Google Analytics technology for tracking and reporting which landing page variation had the highest conversions.
A major tradegroup on Tuesday unveiled new E-Commerce product format guidelines, which can help consumers more accurately compare products, once retailers reverse their proprietary ways of course. The new standard data exchange formats were introduced by the Association for Retail Technical Standards (ARTS), which is a part of the National Retail Federation (NRF). The intent of the new rules was clearly to help lighten the processing burdens of retailers as they submit product details to various product-comparison Web sites. Retail analysts applauded the move. "It seems like this development is long overdue. The fact that various shopping comparison engines were able to create their own standards for so long speaks more to the fragmentation of the eCommerce industry than anything," said Forrester Research analyst Sucharita Mulpuru. "It's a step in the right direction to improving efficiencies and enabling retailers to focus their IT and marketing resources on more pressing issues than troubleshooting numerous datafeeds." ++++++++++++++++++++++++++++++ Google is launching its own affiliate marketing network where Websites that host ads from Google are paid for any action the visitor makes rather than just clicking on a link. The search engine has invited a number of web site owners to take part in the pilot programme that will see site owners getting extra payments if their visitors take some kind of beneficial action on the advertisers' sites - such as buying a product or requesting further information. The new 'cost per action' (CPA) program is not a replacement for the existing AdSense system but is said to run in parallel with it as the Content Referral network. In addition, website owners have a greater say in the kind of ads that appear on their site instead of blindly displaying whatever ads Google chooses to send them. Web owners will be able to choose from a selection and will have greater flexibility in promoting them such as putting text alongside the ad and recommending it - although simply saying 'click here' is not allowed.
Zimbio has launched to allows users to create their own open topic portals and private extranets. Like About.com, Zimbio presents topic sub-sites with articles, links to relevant sites and discussion forums. Hence these sub sites are more than plain web directories, but less than complete web sites. Their main function is to guide people to relevant information on the Net. However, while the About topic sites are edited by appointed editors, anyone can contribute to the Zimbio sub sites. In this respect Zimbio is more like wikis like the Wikipedia, sites where users write the content. Each sub site or portal on Zimbio includes photo albums, headline feeds, links to articles and news, and a group blog and forum. Zimbio compares with alternative sites like Fanpop, Squidoo, and Jeteye. The race is on!
Microsoft's Live.com search launched a new search operator named LinkFromDomain that shows you "all sites that are linked from a given domain." In short, if you plug in LinkFromDomain:searchwrite.com it should show you all the links I have placed on searchwrite.com to other sites. Of course you can use LinkDomain to see who links to your site, but LinkFromDomain shows you who a site linked to, instead of who links to it.
Perhaps the most surprising thing about this novel, "talking head" search presentation is that it is sponsored by Microsoft. Using Windows Live technology, the search engine interface is built into an atmospheric background scene in an interesting and engaging way and features a model who responds to your search behaviors as an avatar-like guide. Prepare to be amused.
Google's Webmaster Central has added a few new features to Webmaster Tools. The new Googlebot Activity Reports show you the number of pages that Googlebot has crawled from your site per day, the number of kilobytes of data Googlebot's downloaded per day, and the average time it took Googlebot to download pages. Webmaster tools show each of these for the last 90 days. You can access this tool from the Diagnostic tab. If you'd like Googlebot to slow down the crawl of your site, simply choose the Slower option. If Google feels that your server can handle the additional bandwidth, and they can crawl your site more, they'll let you know and offer the option for a faster crawl. If you request a changed crawl rate, the change will last for 90 days. If you liked the changed rate, you can simply return to Webmaster tools and make the change again. ********************** |
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