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********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** +++++++++++++++++++++++++++++++++++++ The U.S. House of Representatives voted unanimously to approve extending the moratorium on Internet access taxes for another seven years. The bill now goes to the president, who is expected to sign. Despite the call for a permanent ban, the Internet Tax Freedom Act (H.R. 3678) passed the House on a 405-2 vote with only Silicon Valley Democrat Anna Eshoo and Republican Michael Turner of Ohio voting against the measure. Eshoo, who introduced legislation earlier this year to make the ban permanent and gained 240 co-sponsors for the bill, said a temporary extension is bad public policy. "We want to broaden broadband in the country. The best policy is to make it permanent," she said. "I regret that the House position today has been really diminished. I really don't know why we've fallen back to four years." The legislation also extends the grandfather clause in the original 1998 legislation that allows a handful of states to continue taxing Internet connections. In addition, the bill prohibits state and local governments from imposing other levies and fees that treat Internet commerce differently than brick-and-mortar businesses. +++++++++++++++++++++++++++++++++++++++ Privacy advocates are expected to propose the creation of a do-not-track list, a sort of Internet version of the Do Not Call Registry. Of concern to databased marketers, the proposal calls for a requirement that an advertiser instantaneously disclose details of what they intend to track as part of their online ads. According to a media alert announcing the news conference, the groups behind the proposal include the Center for Democracy and Technology, Consumer Action, Consumer Federation of America and the Electronic Frontier Foundation, among others. These consumer-privacy advocates charge that collecting and using cookies' data and other browsing behavior in order to target ads creates "a privacy imbalance that has deprived Americans of the right to control their personal information." Privacy advocates say current standards for collecting such data, such as the Network Advertising Initiative, don't go far enough to safeguard consumers against the potential pitfalls of data collection, and that most consumers don't understand how such data is being used. Some studies show many consumers falsely equate the existence of a site's privacy policy with a promise that the site will not collect or use consumer data. The news conference is scheduled to occur the day before the Federal Trade Commission convenes a two-day workshop devoted to ad targeting and Internet privacy.
Google has announced the release of OpenSocial -- a set of common APIs for building social applications across the web -- for developers of social applications and Websites that want to add social features. OpenSocial gives developers of social applications a single set of APIs to learn for their application to run on any OpenSocial-enabled website. By providing these simple, standards-based technologies, OpenSocial will speed innovation and bring more social features to more places across the web. Users win too: they get more interesting, engaging, or useful features faster. Not to be outdone by Facebook and MySpace, Google has already signed up several sites to support the new standard, including LinkedIn, Orkut, Friendster, Salesforce, Ning, Hi5, Plaxo, Viadeo, and Oracle. OpenSocial resources for developers and websites are available now. <http://code.google.com/apis/opensocial>
Google's stock price broke $700 for the first time on Halloween, reaching as high as $704.79 in morning trading. That means it has taken Google under a month to go from $600 per share to a staggering $700 share price. Since mid-September Google has added 30% to its stock price and an additional $53 billion to its market capitalization. Google's market cap is hovering in the $220 billion range, this morning, and the stock has gained 723% since its IPO in August 2004. Incredibly, despite its phenomenal growth over the past few months, Google has actually been outperformed by a number of other tech stocks this year, including Apple, Amazon, Research in Motion, and Baidu. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ When Google Website Optimizer (GWO) was release a year ago as a free product something dramatic happened across the industry. Suddenly, everyone began testing. But the popularity and utility of GWO also created a dilemma for the industry's leading landing-page testing tool vendors. What do you when one of the richest companies on the planet has just put out a free tool in your space? A matter of months later, the answer is clear. You become acquired. On September 7th, 2007 Omniture acquired multi-variate testing tool company Offermatica for $65 million in cash. The acquisition makes perfect sense from Omniture's point-of-view. There was already extensive integration between the tools of the two companies. Bringing Offermatica in-house allows Omniture to turbo-charge the performance of their installed base. Then, On October 17th, 2007 Interwoven bought Optimost for $52 million in cash. In a related development, Omniture has also acquired Visual Sciences, Inc., formerly WebSideStory, in a cash and shares deal worth around $394 million. Clearly, since both Omniture and Interwoven offer more than landing page testing, current clients of both tools may find they have bright red targets painted on their backs and will now be solicited for services they may or may not want or need. And GWO? Yep, it's still free!
Microsoft Corp. and the SEMPO Institute have announced an education alliance in which personnel from 20,000 affiliates of the MSN search engine will have access to SEMPO Instituteís online learning program designed to provide in-depth knowledge of best-practices in search engine marketing. As part of the new alliance, personnel from the MSN affiliates will be able to take SEMPO Instituteís Fundamentals of Search Marketing class. SEMPO Institute also offers online classes in Advanced Search Engine Optimization and Advanced Search Advertising. Fundamentals consists of 14 lessons intended to give the student a high level understanding of the essentials of search engine marketing. Since SEMPO Institute launched in early 2007, the student feedback has been very positive ñ 80% say they would recommend the Fundamentals course. ìAll companies need the fundamentals of search marketing in order to implement an e-marketing strategy,î says SEMPO President Jeffrey Pruitt. <http://www.sempoinstitute.com/>
What is the benefits of Gatineau, you ask? adCenterEU says the following: Project Gatineau is closely related to Microsoft adCenter ñ for example, adCenter customers will be able to use their existing account to access Project Gatineau if they choose to use the web analytics service. But it also a full-fledged web analytics offering with a lot of great reports and tools for measuring your site traffic and understanding your visitors: - Click and visitor tracking - Marketing campaign reporting - Conversion tracking - Demographic and geographic segmentation - Paid and natural search analysis - Visitor information including browsers, languages, operating systems and resolutions You will need to create an adCenter account but you wonít need to buy any advertising ñ the account can be used for Gatineau only.
Looking for social media traffic from sources more subject-relevant than Digg? Here are 24 good bets whose members have already identified themselves as part of your nicheís tribe and are more likely to subscribe to your RSS feed. 1. AgentB (Deals) <http://www.agentb.com/>
There is a natural synergy between strong domain names and SEO. The most powerful connection is this: domain names containing your keywords as part of the name make it easier to get your keywords in the anchor text that links to your Website by its official name. This is true even if the domain has hyphens and/or additional words Exact match domains make people more likely to give you targeted anchor text when they mention your website. In some cases a strong domain name also makes a site appear more trustworthy and linkworthy. Exact match domains are given an algorithmic relevancy boost in Google, even if a domain name shows little other criteria that prove it trustworthy. Exact match domains also make it easier to get Google Sitelinks to expand your listing and block out competing sites. Finally, exact match domains are easier to profit from search engine arbitrage. Depending on your market category, a flanking strategy is to create your own brand recognition with a specialty word or phrase and rise above the generic commodity terms. For example, SearchWrite created the marketing brand "Northwest Homecrafting" for a Puget Sound area home builder named DK Martin Custom Homes. Prospects who remember Homecrafting from an offline campaign can immediately locate the Website. In this case, a secondary domain with the brand name [homecrafting] that forwards to the original domain is advisable.
For years, Webmasters have wished for a way to tell search engines the country that should be associated with their sites. Starting today, Google Webmaster Central is finally offering a solution for those geographic woes. Simply log in to the Google Webmaster Tools component of Google Webmaster Central. Access the Tools tab, then choose Set Geographic Target. From there, you can provide information about where the site is located, and Google will use this information as a signal in ranking. At this point, you can't specify multiple countries for a site, but you can specify a different country for each site within a domain. If you use subfolders or subdomains for country-specific sites, simply add each to your Webmaster Tools account and specify the location for each one. bbs You can provide information at a more granular level than country. For example, if your site is for a pizza restaurant in Seattle, you can specify up to the street address (although you can input any granularity that makes sense for your business such as city or state). Remember that if you want to be found for local searches, you should also add your business information to Google Local. ******************************************
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