What are the three primary ways of adding content to search engines and how do they differ?

There are three primary approaches to having your content indexed or included in today's search engines. Each search submission channel employs its own unique methodology and strategies.

SearchWrite can help you leverage all three methods with greater efficiency and accountability to increase control of how, when and where your content is presented on the Search Engine Results Page (SERP) so you benefit from a greater share of mind in the search marketing space.

The three types of search engine inclusion are:

Organic Search Engine Optimization
Paid-Inclusion Search Optmization and Submission
Pay-per-Dlick (PPC) Sponsored Search Marketing

In Organic Search Optimization, searchers are referred to a particular page on your Website based on several factors including keyword relevancy, link popularitry and the Quality Score that is determined by the search engines. The Quality Score takes into account keyword density and prominence within the content as well as the anchor text from other external Websites that link to your content. Yet another factor is the link authority or respective ranking of the sites which link back to your page.

Each and every Web page on your site merits its PageRank score based on these characteristics. In Organic Search Engine Optimization (SEO), there is no clickthrough cost incurred when searchers attempt to reach your pages. There is also no fee for being "spidered" or scanned by the search engine's robotic Web "crawler." Where you appear on the Search Engine Results Page (SERP) can and will vary. Organic Search Engine Optimization has often been called the "purest form" of search marketing for this very reason. (Examples of organic search spiders: Google's Googlebot, Yahoo's Slurp, and MSN's MSNbot).

With Paid-Inclusion Search Optimization, offered on the Yahoo! network of search properties (including AltaVista, AlltheWeb, FAST, Hotbot and others), you pay a fee (typically lower than PPC) to have your Web content included in the index of the search engine and supply the engine with a "Trusted Feed." This search engine-optmized feed is a pre-formatted XML spreadsheet containing your product or service information, your database SKU's or other published information.

Using this Trusted Feed method, you can expose vast amounts of your Website's product or content "data" and allow searchers to discover this information using very granular, specialized terms, even individual part numbers. With Paid-Inclusion Search Marketing, you are charged a "cost-per-click" each time a user clicks on your search result. The CPC is based on the product or service category not on an auction system. It is usually in the range of .30-.50 cents per click, and accumulates up to a predetermined monthly spending budget. (Examples of Paid-Inclusion engines are Yahoo! Kanoodle/Seavast, FindWhat.com, and Business.com among others).

In Pay-per-Click (PPC) Search Marketing, you compete for a position in the search engine rankings by bidding "auction-style" for keywords that most closely represent the products, services or information you bring to market. Using PPC advertising, you pay only for the clicks you receive and you can begin to generate traffic immediately, driving searchers to your site from day-one. As a general rule, more popular search terms are more expensive than specialized terms. Besides Google AdWords, Yahoo! Sponsored Search (formerly Overture, which originated the concept) and Microsoft adCenter are the leaders in this search category. The cost-per-click for a particular keyword can range rom ten cents to 25 dollars or more.

Click here for an article on Paid-Inclusion.

Click here to contact SearchWrite for more information via Email or telephone us at (206) 842-5420.

..........