The Top 10 Reasons for SEO or PPC

Which is better: Pay Per Click (PPC) or Organic Search Engine Optimization (SEO)?

The answer -- it depends! Looked at from both points of view,
here are the:

The Top 10 Reasons SEO is better than PPC

- and -

The Top 10 Reasons PPC is better than SEO

Top 10 Reasons SEO is better than PPC

1. Relevancy, relevancy, relevancy. People trust organic results to be more relevant than PPC. Relevancy means credibility!

2. Economy. You won't "break the bank" or "bust your budget" bidding for your most relevant keywords against Fortune 1000 competitors.

3. Visibility. SEO results get more visibility than PPC. In some categories the differences are vast - 70% SEO visibility compared to 30% PPC. So SEO gets more attention!

4. Local market infuence. Location addresses in organic copy have bearing on Local SEO with Google, and Yahoo! and "Near Me" results in MSN.

5. Specificity. The "longtail principle" of connecting with the bazillion highly specialized search terms and phrases (instead of just the most popular terms) is built-in to Organic. So specialty terms and phrases get found even if they are not being bid.

6. Community. When optimizing for SEO, link-building creates community interest, and those links continue to produce ongoing referrals in the future.

7. User-Friendly. Organic is usually heavy on information, light on marketing. This tone is often considered more user-friendly when consumers are researching a purchase decision.

8. Organic is 24/7/365. Organic results won't dim or disappear when a budget runs low, or is spread over numerous dayparts. On the other hand, a well optimized page and site is a day-long, year-round performer.

9. Quality. Google and Yahoo's measure page quality with a Quality Score that is based on proper SEO techniques.

10. Economical. Why rent when you can buy?

...and on the other hand...

Top 10 Reasons PPC is better than SEO

1. Sales. You optimize a page for conversions, not search engines.

2. Dependability. You don't fear fluctuations in Google's regular re-indexing.

3. Control. You determine the precise point of entry for your website.

4. Flexibility. You can easily change positions on a search results page.

5. Performance-based. You only pay for actual site visitors.

6. Testing. You can easily test multiple offers, creative versions and landing pages.

7. Support. Search engines offer staff support to help your ads rank and perform better.

8. Multimedia. You can use Flash, audio or video multimedia on your landing pages without fear of omitting the content value.

9. Suspicion-free. Search engines treat you as partners, not infiltrators.

10. Trade shows. Great swag and parties given by the search engines at trade shows.


Now, what about combining SEO and PPC? Click here to see the SEO-PPC connection or how the two can work effectively together. Read how PPC can be used as an effective planning tool for SEO.


Explore SEO and PPC further:

Organic Search Marketing vs. Paid Inclusion vs. Pay-for-Placement >>>

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