Client: Efinancial Life Insurance

Scope:  SEO/SEM, Content Marketing & YouTube Series for a national Life Insurance leader and a Real Housewife, "Vicki Gunvalson," in the Reality Television Ecosphere

Mission:  Drive traffic to Efinancial insurance products, the Efinancial Insurance Blog and the Efinancial Learning Center featuring a compendium of dozens of consumer-advocacy articles on getting real value from insurance purchases.

Key Insight:  

Celebrities create instant recognition and credibility for a brand marketer, even those that are part of the new era of Reality Television. Efinancial was fortunate to count Vicki Gunvalson, of The Real Housewives of Orange County, as a licensed insurance agent.

A series of "Life Insurance 101" videos in a browsable Q&A format presented insurance advice in short-burst, 90-second insurance tutorials. The lessons built upon a SearchWrite-created E-Learning Center replete with a knowledge-base of life insurance information.

A keyword-rich, link-worthy Learning Center should be central to any company with a rich array of product literature, product manuals or training materials, although SearchWrite built this one from scratch.

Perspectives:  With SearchWrite's help, Efinancial nearly doubled the size of its Call Center, won numerous accolades for its Blog (*authored by SearchWrite) and drove sales leads to an all-time high.

Categories: Branding, Content, CyberJournalism, E-Commerce, Identity, Naming, New Product, Online Awards, SEO, SEP, Social Media, Video, Web Architecture