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SearchWrite was founded by Larry Sivitz, one of the most prolific writers, creative strategists and search engine optimization experts in the fields of marketing, advertising, user experience, and community relations.
His classic “milk mustache” campaign has been credited as one of the most iconic advertising campaigns of all time. It was conceived under the original title “Milk: It’ll Grow on You!” and presented in the Carson-Roberts Advertising Workshop where it eventually found its way to Bozell/K&E.
Another career milestone was the writing, scripting, direct marketing and positioning — from product naming to tagline to packaging, direct mail, retail advertising, video and radio — for the launch of the Sonicare dental hygiene system, regarded as the fastest-growing new product launch in health care marketing history.
His work for Walt Disney Productions at the Disney Burbank Studios included the launch of Disney Home Video and the debut of The Disney Channel. Moving beyond the “Blue Box” rental-only policy for Disney video, Larry helped “Bring the magic home” in the first Disney home video ownership campaign.
Moving on from Disney to work on the Emmy award-winning television series, Barney Miller, Larry honed his storytelling skills on one of TV sitcom’s first four-camera shows.
His work in corporate communications has included recruiting campaigns for the Rockwell International Space Shuttle, and the campaign “Tomorrow is taking shape at a company called TRW.” He was recognized with a Clio, One Club and Belding award while a creative director for J. Walter Thompson.
After being recruited to Seattle as Vice President Creative Services for a consortium of five agencies that banded together as The Marketing Center, Larry spearheaded advertising and databased marketing campaigns for Seafirst Bank/Bank of America, Princess Cruises and Tours, Weyerhaeuser paper packaging, AAA (where he had coined the acclaimed campaign slogan, “Drive Safely & Carry a Big Club” ) and Westin Hotels, among other general advertising, direct marketing and matrix marketing programs.
Larry also produced the largest single online chat event in Internet history for Yahoo! when he originated and then directed the nationwide, online event with the sensational musical group known as Hanson.
Larry was asked to join the Microsoft advisory committee for the search engine launch of Bing and consulted with Google on integrating a “trusted feed” of stock imagery and video from client Corbis Images for several Google products.
SearchWrite has led online product introductions for the T-Mobile (Sidekick), Photodisc stock image libraries, Rheem (tankless water heaters), Pangenex genomics identification, and the national rollout for Rainier Cold Draft Beer and Jet City Ale. The agency earned a “Best Practices” award from the Interactive Advertising Bureau (IAB) for innovation in online product merchandising using “paid inclusion” Website content in XML.
Practicing what he preaches, Larry also publishes his own hyper-local directory and search engine, part of an online Internet marketing magazine covering the Puget Sound region that is known as Seattle24x7. The hundreds of articles that appear on Seattle24x7, as well as the Society of Professional Journalists (SPJ) award for his cover story “Who’s Building Our Dot.Com Empire?” for Seattle magazine, are testament to Larry’s enormous writing, research and journalistic talents and his subject matter expertise across the full spectrum of leading-edge online marketing, marketing automation and AI software advances.
To hire Larry and SearchWrite as contributors to your marketing success, please contact (206) 842-5420 or email larry (at) searchwrite.com