Client: Martha and Mary

Scope:  Geo-Local Search Marketing, Syndicated Local SEO, Brand Awareness on the Olympic Peninsula


From early child care to senior memory care, "inter-generational" Martha & Mary needed to connect three different brands with multiple locations throughout the Olympic Peninsula where family loved ones were cared for daily. What was missing? Location data, instant contact info and driving directions on demand from search engines, map sites and local guides.

With three brands and a dozen locations, how many different Place Pages could Martha & Mary create? What were the target search terms to use for discovery? Should child care occupy the same search profile as physical rehab or memory care?

Key Insight:  Local Search visibility requires identically linked and labelled local "citations" (the Local version of "links") from multiple search directories. At least 25 authoritative directory links are recommended. Each location also requires its own optimized landing page.

Perspectives:  "There are a lot of fears with turning over your newborn, 2-1/2 month old baby. Martha and Mary's name kept coming up and we soon realized they had an excellent relationship in the community." "It was easy to find Marth & Mary online and affirm we made the right choice."

Categories: Branding, Content, Health Care, Identity, Link Building, Local Search, Place-Based, SEO, SEP, Social Media, Web Architecture