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Scope: Holiday Sales Worldwide
Mission: Optimize SEABEAR content for the heavyweight holiday season to match shoppers' queries for gift items and special holiday shipping.
Key Insight: The Gourmet Foods business does over 50% of its annual sales in the 30 days between Thanksgiving and New Year's Eve. But shoppers' needs are vastly different during this peak buying period. By optimizing site content for such search query terms as: gift baskets, holiday gifts, gourmet gifts, and free for express holiday shipping as well as other special holiday offers, marketers can leverage every advantage to make for a very merry season.
Perspectives: As with other e-commerce shippers SearchWrite has served, conversion rates have more than doubled during the period from Black Friday to the final, pre-Xmas shopping weekend.